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Keywords: Higher education
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Journal Articles
Journal of Historical Research in Marketing (2011) 3 (2): 244–250.
Published: 03 May 2011
.... And of course, Aspinwall and McGarry put forth their latest aberrations on their respective theories. As everyone seemed to feel that the meeting was a great success, we immediately started planning for the next meeting. © Company 2011 Marketing theory Seminars Higher education I had about...
Journal Articles
Journal of Historical Research in Marketing (2009) 1 (1): 10–33.
Published: 20 March 2009
.... I think, like many, we both anticipated a post‐war depression and hard times in the colleges. © Authors 2009 Marketing United States of America Universities Curricula Higher education A few years ago, while crossing a summer resort hotel porch, I overheard an elderly lady...
