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Keywords: Historical method in marketing
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Journal Articles
Journal of Historical Research in Marketing (2012) 4 (2): 309–315.
Published: 27 April 2012
... on P.T. Barnum's aphorism: “there is a sucker born every minute.” © Emerald Group Publishing Limited 2012 Rhetoric Metaphor Historiography Historical method in marketing Historical research Academics are being cajoled to make their work more accessible to a lay audience and more...
Journal Articles
Journal of Historical Research in Marketing (2011) 3 (4): 436–448.
Published: 08 November 2011
... the author's own personal experience. Historical method in marketing Time and change Primary vs secondary sources Anachronism Interpretation Critical analysis Economic history Marketing © Emerald Group Publishing Limited 2011 I am writing this in the hope that it will help marketing...
