... with other names of Anglo-Saxon advertising pioneers who were contemporaries of Rafael Roldós. Originality/value Scientific research on the history of advertising agencies, especially in Spain, is scarce, so this paper aims to help fill this gap. After gaining several years of experience...

... examinations of cumulative value theory. History of marketing theory history of marketing thought history of advertising subconscious emotion. […] man was not meant to live by consciousness alone, and…much of the admiration that it is natural to accord to human achievement…is in reality a tribute...

.... As Alice Hamilton, the first woman appointed to the faculty of Harvard University, put it: History of advertising Marketing history Women Helen Lansdowne Resor J. Walter Thompson Advertising Marketing History In an earlier day (but not very long ago at that), when advertising as a science...