..., a “discreet central figure” in the advertising industry and author of several handbooks (Gardeström, 2018 , p. 70; NKI Grundläggande Reklamkurs, 1944 , p. 1). History of marketing education Advertising history Market devices Persona studies Sweden Jan Wallanders och Tom Hedelius Stiftelse...

... Marketing strategy history History of marketing thought History of marketing education Merchandising history Trade history Just as in the present, novice marketers of the past learned by doing. They usually received hands-on training from those more knowledgeable and experienced in the business...

...: © Emerald Group Publishing Limited 2015 India Evolution of marketing History of marketing theory History of marketing education History of marketing thought Postcolonial theory Corporate hegemony If history is, as Carr (1961 , p. 35) has eloquently argued, “a continuous...