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Keywords: Hope chest
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Journal Articles
Journal of Historical Research in Marketing (2020) 12 (4): 473–502.
Published: 30 September 2020
...Leighann Neilson; Erin Barkel Purpose This paper aims to present a history of the marketing of hope chests in the USA, focusing in particular on one very successful sales promotion, the Lane Company’s Girl Graduate Plan. The Girl Graduate Plan is placed within its historical context to better...
