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Keywords: Identity capital model
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Journal Articles
Journal of Historical Research in Marketing (2024) 16 (3): 258–282.
Published: 10 January 2024
... Immigrant home ownership Identity capital model Quantitative history Consumer acculturation is characterized in the literature as a process that involves an examination of immigrants’ identities in the context of cultural exchanges motivated by the interaction of individuals with new consumer...
Includes: Supplementary data
