Keywords: Ideology
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Journal Articles
Journal of Historical Research in Marketing (2021) 13 (1): 18–43.
Published: 28 December 2020
... formats (posters, events and competitions), more progressive instruments were used by large export-oriented enterprises, such as Baťa (Vlčková and Štembera, 2016). The change in the ideological direction of the country, which – in keeping with the developments in other Eastern Bloc countries and under...

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