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Keywords: Influence
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Journal Articles
Journal of Historical Research in Marketing (2010) 2 (1): 41–60.
Published: 19 January 2010
... – and in relation to – the context of Mexico's rapid modernization during the era of President Porfirio Díaz from 1876 to 1911. It also undermines the notion that the USA is the first and most influential foreign influence on modern Mexican consumer culture. © Emerald Group Publishing Limited 2010...
