... and public relations strategies based on the incorporation of information and communication technologies and, in particular, the use of the internet. Design/methodology/approach This study draws on a qualitative analysis of the different strategies used by traditional agencies and online agencies...

... prior by analyzing consumer culture with the growth, and adoption, of various media channels with major focus on television and internet eras. We also explicit the change in narratives (the brand’s storyline conveyed through marketing channels) of brands with the advent of these media technologies...

... published at key moments, gave us enough insight into the kinds of discourses which were enabling the production of knowledge and artefacts. © Emerald Group Publishing Limited 2010 Music Internet New products Product development History On 7 July 1994, the Fraunhofer Institute (FI...