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Keywords: Interwar
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Journal Articles
Journal of Historical Research in Marketing (2022) 14 (3): 305–332.
Published: 04 April 2022
...Graham Gladden Purpose The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the lenses of safety and of the changing place and role of women in society. Design/methodology...
