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Keywords: Interwar beauty trends
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Journal Articles
Marketing modern femininity: Shiseidō’s approach to selling beauty in interwar Japan
Available to Purchase
Journal of Historical Research in Marketing (2025) 17 (3-4): 139–163.
Published: 19 February 2025
... 20 01 2025 Japanese cosmetics Interwar beauty trends Interwar advertising Moga culture Shiseidō history Cosmetic marketing Cultural hybridity Japanese femininity Modern beauty industry Women’s magazines Meiji Taishō Japan The somatic practice of applying makeup...
