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Keywords: Journal of historical research in marketing
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Journal Articles
Journal of Historical Research in Marketing (2021) 13 (3-4): 188–213.
Published: 22 October 2021
...Ayhan Akpınar; Canberk Çetin; Muhammet Ali Tiltay Purpose The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications and citation...
