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Journal Articles
Journal of Historical Research in Marketing (2021) 13 (1): 18–43.
Published: 28 December 2020
...Ondřej Dufek Purpose This paper aims to provide a description of the language of advertising in socialist Czechoslovakia (1948-1989) and to offer an understanding of its nature. It focuses on significant linguistic characteristics of the discourse and on the means of argumentation and persuasion...
