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Keywords: Learning
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Journal Articles
Journal of Historical Research in Marketing (2010) 2 (2): 238–240.
Published: 13 April 2010
...Susanna Trebuss Purpose The purpose of this paper is to recall the author's experience as a student of David D. Monieson. Design/methodology/approach The paper is based on personal recollections. Monieson's pedagogy, philosophy, and leadership in learning are described. Findings Monieson's...
Journal Articles
Journal of Historical Research in Marketing (2009) 1 (2): 189–199.
Published: 10 July 2009
.../methodology/approach The approach invokes the memoir and that format traces the author personal development in the field of marketing history over 30 years. It discusses what the author learned, how he learned, and how these lessons can be applied. Findings The paper offers several findings: marketing...
