Keywords: Life course
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Historical Research in Marketing (2011) 4 (1): 68–96.
Published: 27 January 2012
...Ben Wooliscroft; Martina Bauer; Katharina J. Auer‐Srnka Purpose This research seeks to provide a historical review of the life cycle concept in marketing. The paper aims to show the development of traditional life cycle models and links to the life course perspective. Design/methodology...

or Create an Account

Close Modal
Close Modal