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Keywords: Lifestyle marketing
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Journal Articles
Journal of Historical Research in Marketing (2022) 14 (4): 424–452.
Published: 12 July 2022
...Lauren Alex O’ Hagan Purpose This paper aims to challenge the assumption that brands of everyday products have only used lifestyle marketing in the past 30 years by conducting the first case study of the marketing practices of the Swedish toothpaste brand Stomatol (1910–1940). Through visual...
