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Keywords: Luxury
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Journal Articles
Journal of Historical Research in Marketing (2011) 4 (1): 154–176.
Published: 27 January 2012
...Ben Wooliscroft; Georgios Patsiaouras; James A. Fitchett Purpose Conspicuous consumption refers to the competitive and extravagant consumption practices and leisure activities that aim to indicate membership to a superior social class. Studies examining the symbolic role of luxury brands...
