..., that is, all the moaning and groaning that they may, on occasion, do. This is true of the production line worker, the corporate executive, the housewife, the physicist, the behavioral scientist, the consumer researcher, the macromarketer and the marketing historian. To quote another anthropologist, Clifford...

... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Personal history Academic growth Understanding oneself A. Fuat Firat Radical marketing Critical marketing Macromarketing It is an honour to be asked to tell my life story...

... History of marketing thought Social marketing Macromarketing Formal and informal markets in developing countries Marketing systems I have just turned 82 and had completely forgotten a promise earlier this year to Brian Jones to write a biographical note for the Journal. I am sorry...

... experience (1957‐1964) and then traces how his activities and experiences at that time laid the groundwork for a number of career long themes (academic administration, pedagogy, and quasi‐governmental consulting) and academic interests (macromarketing, marketing history). Findings The author's Wharton...