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Keywords: Maniol
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Journal Articles
Journal of Historical Research in Marketing (2026) 18 (2): 113–148.
Published: 23 December 2025
... constructed and mobilised through the marketing of Maniol hand cream. Design/methodology/approach Using multimodal critical discourse analysis, this study examines Maniol’s print advertisements from 1920 to 1940, focusing on how linguistic, visual and other semiotic resources were used to navigate...
