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1-3 of 3
Keywords: Market research
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Journal Articles
Journal of Historical Research in Marketing (2013) 5 (3): 291–307.
Published: 02 August 2013
...Mark Tadajewski; Pauline MacLaran; D.G. Brian Jones Purpose The purpose of this paper is to provide a biographical sketch of Pauline Arnold focusing on her pioneering contributions to the field of market research. Design/methodology/approach Archival source material included the Pauline...
Journal Articles
Journal of Historical Research in Marketing (2012) 4 (4): 554–577.
Published: 02 November 2012
... Valley pioneered the western ski vacation by conducting careful market research into not only the snow and weather conditions of western mountains, but also into the habits and economic potential of skiers and winter tourists. Originality/value Scholarly work on skiing has primarily looked...
Journal Articles
Journal of Historical Research in Marketing (2009) 1 (2): 200–223.
Published: 10 July 2009
... and unpublished writings of economists, marketers, researchers, and publishers from the 1880s to about 1930. The primary focus is Curtis Publishing Company, publisher of the Saturday Evening Post and Ladies' Home Journal, and creator of one of the first market research departments in the USA...
