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Keywords: Marketing Methods
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Journal Articles
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Available to Purchase
Journal of Historical Research in Marketing (2015) 7 (4): 584–592.
Published: 16 November 2015
...Thomas L. Powers Purpose – The purpose of this paper is to provide a retrospective review of an early marketing text, Marketing Methods (1918) by Ralph Starr Butler. Design/methodology/approach – Marketing Methods is summarized, and perspectives of scholars that have...
