...Tony Yan; Michael R. Hyman Purpose The rich primary and secondary data sources for studying historical Chinese marketing theory and practice are discussed. This paper aims to briefly address possible challenges (and their solutions) to using these sources. Design/methodology/approach...

... their current employment. Marketing Marketing Theory Sales Salesmanship Power Science, business cooperation, and mutual learning were, Shaw avers, the way forward. These are the generative mechanisms underwriting societal progress. With the application of relevant knowledge, came efficiency...

... monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory...

.... Marketing theory Service Autobiography In the mid-1800s Sweden was poor. Between then and the 1920s, out of a population comprising 5 million people, 1.5 million emigrated to the USA. The reasons included starvation, lack of social mobility and a dominant Lutheran State Church. America promised...

... 12 2016 21 12 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Service management Relationship marketing Service marketing Marketing theory Centre for Relationship Marketing and Service Management “CERS” Nordic School...

... academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate. Originality/value – The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed. She studies...

... distinguished marketing consultant. His company newsletter Cost and Profit Outlook was renowned for combining theoretical and practical knowledge. The purpose of marketing theory, according to Alderson (1957) , was to advance science and to guide practice. On the importance of marketing theory...

... at the Winter American Marketing Association Educators’ Conference in 1982; the special issue of the Journal of Marketing on marketing theory in 1983; three articles on the “critical relativist perspective” by the Journal of Consumer Research in 1986 and 1988; the “blue book” by South-Western...

...). © Emerald Group Publishing Limited 2013 Hazel Kyrk Helen Woodward Female contributors to marketing Marketing theory Advertising practice Socialism Critical reformism Gender Women Marketing Tadajewski and Maclaran (2013) started the development of this special issue...

... available to female contributors to marketing theory, thought and practice. Early American society conferred on its men a great many rights and privileges. They usually received better educations than did women, and only men attended the universities…Men had more freedom to travel independently outside...

... the wider sphere of marketing thought. © Emerald Group Publishing Limited 2012 Marketing history Marketing theory Literary theory Critical marketing Marketing In this issue Brown and Hackley (2012) return to a number of topics with which Brown has grappled for some time...

... underscores repeated calls for CWB research. © Emerald Group Publishing Limited 2012 Consumer well‐being Culture History of marketing thought Marketing theory Consumers Philosophical concepts Modern history Consumer well‐being (CWB) has long been of interest to scholars, managers...

... marketing. © Emerald Group Publishing Limited 2012 Segmentation Multivariate segmentation Marketing history History of marketing thought Marketing philosophy Marketing theory Bookselling Modern history Germany In this paper I want to deal with the evolution of segmentation over...

... of marketing” (Maynard and Beckman, 1946 , p. 14), “methods of studying marketing” (Converse et al., 1952), and “possible approaches to the study of marketing” (McCarthy, 1964 , p. 14). The functionalist school developed somewhat later, however, it reflects the first major effort at marketing theory...

... to the paths, routes, or procedures that are often proposed as (or reported to be) likely to lead to the development of theories. Originality/value By providing the evolutionary history of resource‐advantage theory, the paper provides implications for developing marketing theories. P9...

.... and Steinmetz , S. (Eds), Sourcebook of Family Theories and Methods , Plenum , New York, NY , pp. 469 ‐ 504 . Benmoyal‐Bouzaglo , S. and Moschis , G.P. (2010), “ Effects of family structure and socialization on materialism: a life course study in France ”, Journal of Marketing Theory...

...E.D. McGarry Purpose The purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar. Design/methodology/approach The paper offers personal reflections and historical narrative. Findings The Marketing Theory Seminar...

... 2011 United States of America Marketing theory Professional associations The American Marketing Association (AMA) Doctoral Consortium's significant role in the education and careers of numerous Consortium Fellows for over four decades is legend. So are the important ongoing...

...Roger A. Layton Purpose Dixon recently commented that 50 years ago “marketing management and planning was part of marketing theory, today it seems to be all there is.” There is now a growing fragmentation of marketing thought, and a lack of marketing relevance to critical social and economic...

...Eric H. Shaw; Ian F. Wilkinson; Ian F. Wilkinson Purpose The purpose of this paper is to comment on the meaning and significance of the article by Don Dixon on the change in teaching of marketing theory at Wharton in 1955‐1957. Design/methodology/approach The paper presents a personal...