...Tony Yan; Michael R. Hyman Purpose The rich primary and secondary data sources for studying historical Chinese marketing theory and practice are discussed. This paper aims to briefly address possible challenges (and their solutions) to using these sources. Design/methodology/approach...

...). Marketing Marketing Theory Sales Salesmanship Power Studying the history of marketing and history of marketing thought is a fascinating enterprise. Wandering the stacks of libraries, speaking to knowledgeable librarians and colleagues, can sometimes lead us to unearth academic gems that have...

... monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing theory Service Autobiography In the mid-1800s Sweden was poor. Between then and the 1920s, out of a population comprising 5 million people, 1.5 million emigrated to the USA. The reasons included...

... © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Service management Relationship marketing Service marketing Marketing theory Centre for Relationship Marketing and Service Management “CERS” Nordic School of Marketing Thought Service...

... academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate. Originality/value – The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed. Over the past...

... thought. a set of logically related statements; containing some laws that are; and empirically testable (at least in principle). © Emerald Group Publishing Limited 2014 Marketing history Marketing theory History of marketing thought Marketing systems A general...

... at the Winter American Marketing Association Educators’ Conference in 1982; the special issue of the Journal of Marketing on marketing theory in 1983; three articles on the “critical relativist perspective” by the Journal of Consumer Research in 1986 and 1988; the “blue book” by South-Western...

..., 1990). When we look to the history of marketing theory and thought, it quickly becomes apparent that very little is known about the early female pioneers (Brown, 2000 ; Catterall et al., 1997 ; Scanlon, 1995 ; Scott, 2000 ; Tadajewski, 2012). What little we did know suggested they were...

... available to female contributors to marketing theory, thought and practice. There were some limited exceptions to this inasmuch as prenuptial and related contracts were available that limited the power of husbands over their wives' property. What the quote from Witkowski should remind us is that even...

... Group Publishing Limited 2012 Marketing history Marketing theory Literary theory Critical marketing Marketing In this issue Brown and Hackley (2012) return to a number of topics with which Brown has grappled for some time. These relate to retro‐marketing, representation...

... firms – especially publishers. They consciously thought about potential buyers and how to reach them with unique benefits. Segmentation Multivariate segmentation Marketing history History of marketing thought Marketing philosophy Marketing theory Bookselling Modern history Germany...

... to the paths, routes, or procedures that are often proposed as (or reported to be) likely to lead to the development of theories. Originality/value By providing the evolutionary history of resource‐advantage theory, the paper provides implications for developing marketing theories. P4...

... Publishing Limited 2012 Consumer well‐being Culture History of marketing thought Marketing theory Consumers Philosophical concepts Modern history Consumer well‐being (CWB) has long been of interest to scholars, managers, and public policy experts and continues to captivate academics...

... History of marketing thought Marketing Electronic commerce Marketing theory The commodity school of marketing thought sought to explain the different types of goods that exist in the marketplace (Copeland, 1923 ; Parlin, 1912) as well as the shopping behaviors associated with those goods...

.... © Emerald Group Publishing Limited 2012 Consumer life cycle Life course Transitions Role identity Research methodology History of marketing thought Marketing Marketing theory To successfully respond to consumers' needs and to enhance customer lifetime value (CLV) over the long...

...Roger A. Layton Purpose Dixon recently commented that 50 years ago “marketing management and planning was part of marketing theory, today it seems to be all there is.” There is now a growing fragmentation of marketing thought, and a lack of marketing relevance to critical social and economic...

... an important institution in the marketing academy. © Emerald Group Publishing Limited 2011 United States of America Marketing theory Professional associations By the fall of 1965, Tom Staudt had communicated the Consortium concept and its operations to colleagues at Michigan State...

...E.D. McGarry Purpose The purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar. Design/methodology/approach The paper offers personal reflections and historical narrative. Findings The Marketing Theory Seminar...

... unique historical systems framework for understanding and teaching the history of marketing thought. Originality/value Because of its uniqueness, the Dixon seminar offers novel insights into teaching the history of marketing thought and the development of marketing theory. In summary, Dixon...