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Keywords: Marketing academics
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Journal Articles
Marketing academics at the FTC: the inside story
Available to Purchase
Journal of Historical Research in Marketing (2013) 5 (1): 124–140.
Published: 25 January 2013
... thought into public policy decision‐making in the USA. It aims to trace the interesting tale of how marketing academics came to be included in the activities of the US Federal Trade Commission (FTC) through the FTC's “Marketing Academic Consultancy Program” (MACP) during the 1970s. This story also aims...
