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Keywords: Marketing and society
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Journal Articles
Marketing academics at the FTC: the inside story
Available to Purchase
Journal of Historical Research in Marketing (2013) 5 (1): 124–140.
Published: 25 January 2013
... to some $ 1 million in 1978. Benefits also flowed back into academia, as this program formed a prime basis for the development of today's “Marketing and Society” research area. Originality/value Although there are histories of the FTC, this is an original, first‐hand account of a little‐known era...
