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Keywords: Marketing as social discipline
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Journal Articles
Marketing, marketing systems, and the framing of marketing history
Available to Purchase
Journal of Historical Research in Marketing (2015) 7 (4): 549–572.
Published: 16 November 2015
... to a new way of thinking about historical research in marketing. © Emerald Group Publishing Limited 2015 Comparative historical analysis Framing marketing history Marketing as social discipline Marketing systems Forty or so thousand years ago, as homo sapiens spread around...
