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Keywords: Marketing curriculum
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Journal Articles
Journal of Historical Research in Marketing (2019) 11 (1): 51–73.
Published: 22 May 2019
.... Originality/value This essay describes one person’s journey to becoming a marketing and consumption historian. Marketing history Consumption history Collecting Autobiography Marketing curriculum Terrence H. Witkowski The area around Division Street changed demographically in the 1960s. Polish...
