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Keywords: Marketing research methods
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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (4): 585–594.
Published: 21 November 2016
... strategy Marketing research methods © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only 23 05 2016 26 05 2016 12 06 2016 Fred Beard can be contacted at: fbeard@ou.edu Other trends that led Martineau to question...
