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Keywords: Marketing sentiment
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Journal Articles
What’s so funny about marketing? Twentieth-century cartoonist portrayals of US marketing
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Journal of Historical Research in Marketing (2017) 9 (1): 92–115.
Published: 20 February 2017
... Marketing sentiment Over the past several decades, marketers and marketing academics have continually addressed the question of what marketing is and how to improve its practice (Houston, 1986 ; Kotler and Levy, 1969 , 1973 ; Levy, 2002 ; Urban, 2005). Various theoretical frameworks suggest...
