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Keywords: Marketing thought
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Journal Articles
A quiet revolution: The evolution of the marketing syllabus at the Faculty of Commerce, University of Birmingham, Great Britain (1902-1969)
Available to Purchase
Journal of Historical Research in Marketing (2017) 9 (4): 511–534.
Published: 20 November 2017
... part of the core syllabus of the post-graduate programme. Research limitations/implications The findings of the study require marketing education scholars and scholars of the emergence of marketing thought to revise their beliefs concerning the emergence of marketing education in Great Britain...
