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Keywords: Merchandising history
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (1): 17–33.
Published: 20 February 2017
... be contacted at: rsavitt43@gmail.com 04 05 2016 08 09 2016 03 10 2016 03 10 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing history Architecture Retailing history Department store history Merchandising history...
Journal Articles
Journal of Historical Research in Marketing (2015) 7 (3): 389–406.
Published: 17 August 2015
... Marketing strategy history History of marketing thought History of marketing education Merchandising history Trade history Just as in the present, novice marketers of the past learned by doing. They usually received hands-on training from those more knowledgeable and experienced in the business...
