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Keywords: Metaphor
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Journal Articles
Journal of Historical Research in Marketing (2012) 4 (2): 309–315.
Published: 27 April 2012
... and Hackley as a foil for identifying the key differences between traditional academic writing and writing to get noticed. These differences are then analyzed to identify the issues for academic historians. Findings The paper highlights distinct uses of rhetoric, metaphor and theory in Brown and Hackley...
