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Keywords: Morris B. Holbrook
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (2): 144–190.
Published: 15 May 2017
...Morris B. Holbrook Purpose This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular. Design/methodology/approach The paper pursues an approach...
