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Keywords: Multilingualism
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Journal Articles
Journal of Historical Research in Marketing (2024) 16 (1): 48–70.
Published: 27 November 2023
... Multilingualism Social media Educational marketing history “Why can’t you sell brotherhood and rational thinking like you sell soap?” This rhetorical question raised by Wiebe in the 1950s led to the conclusion that the more marketing concepts were used to promote social objectives, the greater its...
