Keywords: Multivariate segmentation
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Journal Articles
Journal of Historical Research in Marketing (2011) 4 (1): 56–67.
Published: 27 January 2012
... marketing. © Emerald Group Publishing Limited 2012 Segmentation Multivariate segmentation Marketing history History of marketing thought Marketing philosophy Marketing theory Bookselling Modern history Germany In this paper I want to deal with the evolution of segmentation over...

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