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Keywords: National cultures
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Journal Articles
Journal of Historical Research in Marketing (2011) 3 (2): 234–243.
Published: 03 May 2011
.... To this end, she shows how Wal‐Mart's cultural context shaped its corporate culture, which then spread to other regions and economies as Wal‐Mart's power and influence grew (pp. 5 and 262‐3). National cultures Multinational companies Retailing United States of America While most of the American...

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