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Keywords: Neo-Confucianism
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Journal Articles
New Women and Modern Girls: consuming foreign goods in colonial Seoul
Available to Purchase
Journal of Historical Research in Marketing (2013) 5 (4): 494–520.
Published: 04 November 2013
...” ideology, and they were severely criticized by those adhering to the neo-Confucianism and Korean nationalist ideology that was deeply rooted in Korean society. Thus, the reputations of the Modern Girls were tainted and the individuals were stigmatized. Originality/value – This research illuminates...
