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Keywords: Newspapers
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Journal Articles
Journal of Historical Research in Marketing (2025) 17 (3-4): 192–211.
Published: 02 May 2025
...Anya Griffiths Purpose The purpose of this paper is to present a case for the incorporation of cosmetic products in studies of medical advertisements and marketing. Through a study of advertisements published between 1800 and 1810 in the London daily newspaper The Morning Chronicle...
Journal Articles
Journal of Historical Research in Marketing (2017) 9 (4): 467–487.
Published: 20 November 2017
.../approach This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval...
Journal Articles
Journal of Historical Research in Marketing (2015) 7 (2): 165–183.
Published: 18 May 2015
... economic miracle”. Design/methodology/approach – This study uses a historical method based on archival research. Analysis of primary sources in this paper is used in conjunction with secondary sources available. Findings – The amount and quality of advertising in Russian newspapers in 1917...
