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1-4 of 4
Keywords: Nostalgia
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Journal Articles
Journal of Historical Research in Marketing 1–21.
Published: 15 June 2026
...Edward Timke; Christina L. Myers Purpose This paper aims to critically revisit the iconic 1980s and 1990s California Raisins advertising campaign to examine the interplay between popular nostalgia, cultural appropriation and racial representation. It asks whether marketing practices that appear...
Journal Articles
Journal of Historical Research in Marketing (2023) 15 (2): 98–120.
Published: 23 May 2023
... combinations of material cues, consumers’ expectations or historical narratives. Brand decline Brand heritage Brand narrative Brand-pastness Nostalgia Resurrection “Tout casse, tout passe, tout lasse; et tout se remplace.” Translated into modern English, the medieval French Proverb proclaims...
Journal Articles
Journal of Historical Research in Marketing (2016) 8 (3): 358–374.
Published: 15 August 2016
... 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Australia Heritage Branding history Bushells Nostalgia Tea In 1895, readers of the Bulletin were among the first to meet Alfred Thomas Bushell (1834-1910) and his...
Journal Articles
Journal of Historical Research in Marketing (2013) 5 (2): 151–171.
Published: 26 April 2013
.... Everybody could comfortably rally around “Aunt Emma” (Plate 1) Retailing history Marketing history West Germany Urban communities Nostalgia Independent stores In December of 1976, the reputable German Zeit magazine ran a story on the Kolonialwarengeschäft Holtdorf, an old‐time corner...
