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Keywords: Nurses
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Journal Articles
Journal of Historical Research in Marketing (2022) 14 (1): 24–47.
Published: 08 September 2021
... and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand World War 1 (WWI) nurse to today’s audiences. The periods of study are WWI (1914–1918) and then the modern day. The New Zealand Army Nursing Service (NZANS) during WWI has...
