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Keywords: Organizational narratives
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Journal Articles
Journal of Historical Research in Marketing (2021) 13 (2): 85–111.
Published: 08 April 2021
... and, if they did, how this was done and if this process bears resemblance to what Conar has achieved. We also suggested that, from the perspective of organizational narratives, the rhetorical history and the narratively uses of the past approach, adopted in the present study, should be more developed...

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