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Keywords: Ottoman empire
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Journal Articles
Journal of Historical Research in Marketing (2019) 11 (3): 295–316.
Published: 16 July 2019
... which the Republic tried to dissociate itself. Nestlé witnessed the dramatic transition of the late Ottoman Empire into a nation-state in 1923 and managed to adapt itself to the newly emerging political, social, and economic circumstances in Turkey. The economic system’s main aim was to protect...
Journal Articles
Journal of Historical Research in Marketing (2015) 7 (2): 280–292.
Published: 18 May 2015
... consumer is examined. Specificities of the institutional context are also studied. © Emerald Group Publishing Limited 2015 Marketing history Consumption history Branding history Ottoman empire History of trades Flowers Current historical research on markets, marketing...
