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Keywords: Paradigm debates
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Journal Articles
Belk’s (1988) “Possessions and the extended self” revisited
Available to Purchase
Journal of Historical Research in Marketing (2015) 7 (2): 184–207.
Published: 18 May 2015
... Publishing Limited 2015 History of marketing thought Consumption history Consumer society Extended self Consumer culture theory Interpretive research Paradigm debates Prehistory methodology Russell Belk Russell Belk’s publication “Possessions and the extended self” changed...
