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Keywords: Pauline Arnold
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Journal Articles
Journal of Historical Research in Marketing (2013) 5 (3): 291–307.
Published: 02 August 2013
...Mark Tadajewski; Pauline MacLaran; D.G. Brian Jones Purpose The purpose of this paper is to provide a biographical sketch of Pauline Arnold focusing on her pioneering contributions to the field of market research. Design/methodology/approach Archival source material included the Pauline...
