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Keywords: Persona studies
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Journal Articles
Journal of Historical Research in Marketing (2023) 15 (2): 77–97.
Published: 17 February 2023
..., a “discreet central figure” in the advertising industry and author of several handbooks (Gardeström, 2018 , p. 70; NKI Grundläggande Reklamkurs, 1944 , p. 1). History of marketing education Advertising history Market devices Persona studies Sweden Jan Wallanders och Tom Hedelius Stiftelse...
