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Keywords: Philip Kotler
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (2): 118–126.
Published: 15 May 2017
... 2017 24 01 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only --> History of marketing thought Consumer research Russell Belk Philip Kotler Sidney Levy Morris Holbrook The Scottish philosopher Thomas Carlyle is credited...
Journal Articles
Philip Kotler: some of my adventures in marketing
Available to Purchase
Journal of Historical Research in Marketing (2017) 9 (2): 203–208.
Published: 15 May 2017
...Philip Kotler Purpose This paper presents an autobiographical sketch of Philip Kotler. Design/methodology/approach I use an autobiographical narrative. Findings This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while...
