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Keywords: Philosophical concepts
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Journal Articles
Journal of Historical Research in Marketing (2011) 4 (1): 177–189.
Published: 27 January 2012
... underscores repeated calls for CWB research. © Emerald Group Publishing Limited 2012 Consumer well‐being Culture History of marketing thought Marketing theory Consumers Philosophical concepts Modern history Consumer well‐being (CWB) has long been of interest to scholars, managers...
