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Keywords: Poststructuralism
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Journal Articles
Journal of Historical Research in Marketing (2011) 3 (4): 549–575.
Published: 08 November 2011
... the over‐reliance of the Critical Theorists on accounts produced by other scholars [1] . © Emerald Group Publishing Limited 2011 Critical marketing studies Marketing history History of marketing thought Poststructuralism Critical theory Cold War Marketing Research work...
