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Keywords: Prague Spring
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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (1): 120–140.
Published: 15 February 2016
...” following market-oriented economic reforms in 1965 and lasting through the “Prague Spring” of 1968. Following the restoration of orthodox communist control, new policies of “normalization” dictated the decline of marketing, which returned to its earlier status of near-invisibility. The suppression...
