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Keywords: Primary data sources
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Journal Articles
Journal of Historical Research in Marketing (2022) 14 (2): 179–195.
Published: 29 March 2022
... in the nature of what is recorded and what is not, particularly when it comes to the representation of indigenous cultures such as New Zealand’s Māori. Archives New Zealand Alexander Turnbull Library Primary data sources Marketing history Advertising history Social marketing history Health promotion...
Journal Articles
Journal of Historical Research in Marketing (2022) 14 (2): 281–291.
Published: 24 March 2022
... are searching for; Ancestry tends to have better US and Canadian resources, while FindMyPast covers the UK better. Originality/value Researchers interested in conducting advertising and marketing history research need access to primary data sources. Given restricted travel budgets and, indeed, restricted...
