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Keywords: Problem-solving
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Journal Articles
Journal of Historical Research in Marketing (2020) 12 (3): 401–420.
Published: 12 June 2020
... of the model of historical analysis, detailing the development of the analytical template design. It also details the four-step process of engaging structured revisits of past knowledge for contemporary problem-solving. Findings The CHARM for problem-solving in marketing is a knowledge-gathering system...
